If you've ever logged into your Google Business Profile just to update your holiday hours and then closed the tab, Google wants that relationship to change. As of June 2026, Google has been rolling out a way to connect your Business Profile directly to the Gemini app, turning it from a chat window into something that can read your reviews, see your customer questions, and act on your profile for you. It's not fully live for every account yet, but where it is, it changes what "checking on your business" looks like.
What actually changed
Previously, Gemini was a general-purpose assistant with no idea your business existed unless you explained it every time. Now, if you're the owner or manager of a single verified Business Profile, you can link that profile to your Gemini account. Once it's connected, Gemini can see your profile data, your reviews, and the questions customers have left on your listing — and you can create what Google calls a business notebook, a dedicated space that keeps your Business Profile, your website, and your past chats together so you're not re-explaining your business every time you open the app. 9to5Google covered the rollout when it was announced, and ppc.land has more detail on how the connection works in practice.
How to connect it
The setup is short, according to Google's own support documentation for managing a Business Profile through Gemini:
- Go to
gemini.google.comand sign in with the same Google account you use to manage your Business Profile. - Look for the prompt to connect your Business Profile — Google's support page confirms the rollout is gradual, so it may not appear for every account yet.
- Follow the on-screen steps to link it, then select the option to create your business notebook.
- If you manage more than one verified Business Profile, note that a business notebook currently requires you to be the owner or manager of exactly one profile — multi-location accounts aren't supported for that piece yet, though tagging
@Google Business Profilein a regular Gemini chat still works across locations.
You can disconnect it at any time from your Google account's Connected Apps settings, so there's no real risk in trying it.
What it's actually good for
Once it's connected, the useful part isn't the novelty — it's that Gemini can act on your actual data instead of giving you generic advice. Based on PYMNTS' reporting on the new features, a business notebook is meant to surface things the moment you open it: unanswered customer questions sitting on your profile, a reminder to set holiday hours before a long weekend, or a note that a competitor nearby just changed their pricing.
You can also ask it things directly instead of digging through the Business Profile dashboard yourself:
- "How did my profile perform this month — calls, direction requests, search views?"
- "Draft a reply to my newest review that actually mentions what the customer said."
- "What questions are sitting unanswered on my listing right now?"
- "Update my hours for the long weekend."
That last one is the real shift: earlier Gemini could only tell you how to do something. Connected to your profile, it can draft the change and let you confirm it, rather than sending you off to a settings page to do it yourself.
Where it falls short
This isn't a replacement for actually watching your profile. It's still rolling out gradually, so if you don't see the option yet, that's expected rather than a sign something's broken on your end — check back in a few weeks. And treat anything it drafts, especially review replies, as a starting point you edit before posting, not something to send unread. A reply that misreads a complaint or gets a customer's name wrong will do more damage than the slow-but-careful version you'd have written yourself.
It's also worth being deliberate about what you connect. A business notebook pulls together your profile, your website, and your chat history in one place — convenient, but it means anyone with access to that Google account can see it. If more than one person manages your listing, make sure that's a setup you're comfortable with before you link it.
The takeaway
If you're already spending time in your Google Business Profile — and if you rely on local search at all, you should be — this is worth ten minutes to set up. The value isn't that Gemini can now talk about your business; it's that it can see the actual state of your listing and act on it, instead of you needing to remember to check.